Soledad Rebollar
Soledad Rebollar
DURATION
1 Month
DURATION
1 Month
CLIENT
Soledad Rebollar
CLIENT
Soledad Rebollar
Web Design
Web Design
Marketing Strategy
Marketing Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
Soledad Rebollar is a hair and image specialist with more than 25 years of experience, and her studio in Mallorca offers far more than salon services. Visagism-led diagnosis, personalised hair transformation, her own extensions method (La Diosa), professional training, the Método Espejo self-knowledge experience, events, and a small ecosystem of trusted wellness collaborators all live under one roof. We designed and built a website that brings this whole universe together in one calm, coherent online home.
Soledad Rebollar is a hair and image specialist with more than 25 years of experience, and her studio in Mallorca offers far more than salon services. Visagism-led diagnosis, personalised hair transformation, her own extensions method (La Diosa), professional training, the Método Espejo self-knowledge experience, events, and a small ecosystem of trusted wellness collaborators all live under one roof. We designed and built a website that brings this whole universe together in one calm, coherent online home.
The Challenge
The Challenge
Soledad's brand is built on slowness, presence and sensory experience, which is a difficult feeling to translate to a screen. She also had an unusually broad offer for a single site: client services, professional formations, a signature method, a product line and events, each with its own audience. The risk was ending up with a site that felt like a directory. The goal was a site that felt like walking into her space.
Soledad's brand is built on slowness, presence and sensory experience, which is a difficult feeling to translate to a screen. She also had an unusually broad offer for a single site: client services, professional formations, a signature method, a product line and events, each with its own audience. The risk was ending up with a site that felt like a directory. The goal was a site that felt like walking into her space.
WHAT WE DID
WHAT WE DID
We structured the site around Soledad herself, opening with her story and her philosophy of beauty before introducing any services, so visitors meet the person before the price list. The homepage guides people through her world in layers: the sensorial experience of the space, her three core service pillars (diagnosis and image design, personalised hair transformation, and treatment and restoration), and then the wider universe of Método Espejo, La Diosa and events, each with its own dedicated page. We also gave her collaborators, including an aesthetician, a holistic coach and Balance Studio, their own presence on the site, positioning Soledad's studio as a complete ecosystem of care. Soft, editorial photography leads the design throughout, with warm tones that mirror the studio's interior, and every call to action connects directly to WhatsApp, where her clients already book. The result is a website that feels like an extension of the studio itself: unhurried, personal and quietly confident, giving a multi-layered business a single clear identity online.
We structured the site around Soledad herself, opening with her story and her philosophy of beauty before introducing any services, so visitors meet the person before the price list. The homepage guides people through her world in layers: the sensorial experience of the space, her three core service pillars (diagnosis and image design, personalised hair transformation, and treatment and restoration), and then the wider universe of Método Espejo, La Diosa and events, each with its own dedicated page. We also gave her collaborators, including an aesthetician, a holistic coach and Balance Studio, their own presence on the site, positioning Soledad's studio as a complete ecosystem of care. Soft, editorial photography leads the design throughout, with warm tones that mirror the studio's interior, and every call to action connects directly to WhatsApp, where her clients already book. The result is a website that feels like an extension of the studio itself: unhurried, personal and quietly confident, giving a multi-layered business a single clear identity online.
